What kind of media institution might distribute your media product and why?

I have looked at several media institution's that could publish my magazine . There is a different range of institution's that i have looked at from Future Publishing to The National Magazine Company . I thought long and hard about the different institutions and which ones i think would be suitable for my product. I had to think about the different pro's and con's that there were in each different institution and which was right for my publication

The first institution that i decided to look at was ipc media. Ipc media was founded in 1963, they publish all sorts of different genre magazines. From home and life to photography. One of its most biggest selling publications is what's on tv - 120,918. The institution does not has not produced any music magazine's which is why i feel this institution would not be the right one to be producing my music magazine.

The second institution that i decided i would look at is Future PLC it was founded in 1985 by Chris Anderson. This institution produces a variety of different magazine's from games , film , music and cycling. Some of its biggest sellers are T3, Total film and guitar world. I have choose against using this institution the reason being that even though it does publish music magazines i do not think that it publishes the right magazines to be able to add my Urban music magazine to the list of magazine it produces. Also they mainly specialises in computer magazine's which is a completely different end of the chart to what my publication is. However they do produce some kinds of music magazines but they are rock and different kinds of genre magazine's that are different to mine. Which is why i cam to the conclusion that it would be inappropriate to use these as my music institution.

The institution that I decided i would use to publish my product is Bauer Media. Bauer Media started in 1875. They have published many successful  products from Kerrang and Q which are both well known music magazines. To Heat , Closer and Grazia which are also well known and popular women's magazines. Kerrang i UK's best selling weekly magazine selling 43,253. Along side with Q which is the UK's best selling monthly magazine selling 100,172. From these circulation figures along i can see that my magazine would benefit from being published with Bauer. A|so the other things that Bauer produced help to bring in my target audience. To concluded from looking at all of the other institution's i believe that this would be the best for my product to get the full reconsignment that it would need.