Vibe magazine analysis

Vibe magazine has been running since 1993 it was launched by Quincy Jones. Vibes target audience is young urban followers of hip-hop music and culture. Vibe is known  for having various different urban music artists on its front cover. Some of whom are Lil Wayne ,50cent ,Snoop dogg , Janet Jackson and many others.
Vibe makes an effort to have models of all different ethnicities feature throughout its magazine. Also many famous artist that have clothing lines have their make of clothing appear in vibe magazine as a way of promotion.

The masthead of the magazine is placed on top of the picture of the artist T.I. The reason i feel this is done is so that you know what magazine you are looking at and also it will attract you to look at the artist on the front of the magazine. The masthead is in bold and is also in a bright red colour this is so that it stands out and people recognise it . Red is also a colour that is known to be used for urban music magazines.
The picture of the artist is placed right in the middle and all of the cover lines go around the picture . So that it shows that the picture has main priority. There is a clear colour code on the front cover which is black white and red. The picture even fits in with this colour code by only being in black and white. This also makes the magazine look more professional and thought out . The space of the magazine is used wisely . There is not that many cover lines on the magazine but the ones that are on there are useful , tell the reader a little bit about what to expect inside the magazine and tell us why the person who is on the cover is on the cover.

The picture is clearly the main attraction of the front over. Not only is it a well reconisable artist but the bright red heart that is placed on Kayne West gives the readers something to look at this would be an eye focus for the audience  The font for the masthead is bold and black . The way that it is arranged on the page is in a unusual way so that the magazine stands out to another magazine that would have the masthead in a normal simple way. Also behind the picture of the artist it has a bold , capitalised V . This is clearly the logo for the magazine vibe. The contents of the magazine is split up into two sections features and fashion. This way it is easy for readers to find exactly what they are looking for within the magazine. The colour scheme for this page is black and grey.

The colour theme of the double page spread is a clear blue , grey and red. The women on the magazine has a clear spot on the second half of the double page spread. Also there are pictures of her running across the first top third of the double page spread. The magazine has used the rule of thirds and all of its writing is kept in thirds. There is also writing that is pointed out to the other writing by being in bold being bigger and in a different colour this is so that the audience take notice to this part of the double page spread.

Target audience

My target audience is males and females but mainly targeted at males. These male and females will be in between 16 and 25. The target audience will be mainly of a working class they are also be likely to be of a black race.

The reason being for these different choices of my target audience is :
Age - In between these two ages people are just getting into the type of music that they enjoy listening too . Also it is a good age if they want to explore and change the different types of music that they are listening too. This gives urban music a chance to have more people listening and recognising that type of music.

Males & Females (mainly males)-The reason for this is because males would be more likely to listen to this type of music . Sometimes the lyrics that are in these songs are more related to males then they would be females. On the other hand some females enjoy listening to this type of music and they feel that they can relate to this.

Black race- The reason my magazine would be targeted at mainly a black race is because you would normally link the kind of urban music that would be in the magazine with this kind of culture. Also the main artist that would be featured in this magazine are mainly of this race and background which would automatically give people of the same race a link to the magazine.

Survey Results.

This is a pie chart of the question which genre of music do you listen to the most. From this it is clear that out of the people i asked most of them listen to r&b indie and pop music. It is good that i found out that r&b is in the top most listened to music as r&b would be one of the main genre's of music to feature in my magazine as i consider r&b to be urban music . R&B music would appeal to all of my target audience and maybe at the same time attract people that wouldn't normally listen to that genre of music.

This pie chart shows the different colors that people think should be seen in my magazine . People gave mainly gone with bright and dark colors. The reason why i think people have done this is because if you have bright colors on a magazine it would draw the reader into to wanting to buy the magazine and read on. From this information that i found out on my magazine i have used mainly bright colors so that i make sure i draw in the audience that i need and want to read my magazine.

This pie chart shows the artists that they would expect to see in my magazine going of the bases of the name of my magazine as they didn't know anything else about my magazine at the time of answering my survey . From this survey i have found out that they would expect to see artist like drake rhianna and male artists also . Which is why for my 2 page spread i have made it all about a new and upcoming male artist's that is like drake . So i combines the two main things that people expected to see in my magazine .

Ideas development.

The way i came up with my magazine title is by that the title that i have used is also a urban music TV program  that plays the latest in urban music . I thought that it would be a good idea to do this because people that watch this TV program will already be connected with the word base as a form of music information . So when they see the word base on top of a magazine it would make them want to pick it up and read it and see if it offers the same kind of information that they get from the TV program.

magazine cover.

This is a preview of what my front cover of my music magazine could look like . This is just a rough idea of what could be done . The reason i have set my draft of my front cover out this way is because i feel the way i have set it out would be good to draw in my target audience. Also the cover does not look to complicated which is something i feel is a good thing to have as people that will be reading this magazine would be more interested on what is actually inside the magazine then on the outside of it even though that would still be important to draw there attention to the magazine.

Audience research.

http://www.surveymonkey.com/s/YXLQ8WB

I created my survey by thinking of 10 questions that i wanted to be in my survey. Chose what type of question i wanted it to be , then create my survey. The aim of doing this survey is to find out what types of things my target audience like and what they would expect to see in my magazine so i can make sure that i make my magazine the best it can be .

Action plan for my music magazine.

-For my music magazine I need to photo's for my front cover.
- The title of my magazine is base.
-The target audience for my magazine is from 16-26.
-Take picture of Serena or Amy.

Research and Planning: Comparisons with other magazines.

A magazine that i could compare mine to is called vibe . Vibe magazine concentrates on the new and upcoming urban artists which is the same as my magazine 'base' would be doing . Also the front cover of vibe magazine in a way will be similar to mine with the masthead being in a bold font with just one color . My magazine will have one main picture on the front which is the same as vibe magazine. One thing that seems to be different about the two magazine's is that magazine is going to have a little slogan underneath the masthead .

Planning and Research : Initial ideas

The genre i have chosen for my music magazine is urban music . The reason i have chosen this genre of music is because this is mainly the type of music i listen too. Therefore i feel it will be easier for me to make my magazine to the best of my ability . Also urban music is one of the main music groups out there at the moment so i know what people will be interested in the thing my magazine has to offer. My target audience is from 16-26 this is because i feel the people of these ages would benefit most from this kind of music. Also as i fit into this age range i will be able to know what urban music they would be more inclined to listen to. I would aim this magazine at males and females , but mainly males .