What kind of media institution might distribute your media product and why?

I have looked at several media institution's that could publish my magazine . There is a different range of institution's that i have looked at from Future Publishing to The National Magazine Company . I thought long and hard about the different institutions and which ones i think would be suitable for my product. I had to think about the different pro's and con's that there were in each different institution and which was right for my publication

The first institution that i decided to look at was ipc media. Ipc media was founded in 1963, they publish all sorts of different genre magazines. From home and life to photography. One of its most biggest selling publications is what's on tv - 120,918. The institution does not has not produced any music magazine's which is why i feel this institution would not be the right one to be producing my music magazine.

The second institution that i decided i would look at is Future PLC it was founded in 1985 by Chris Anderson. This institution produces a variety of different magazine's from games , film , music and cycling. Some of its biggest sellers are T3, Total film and guitar world. I have choose against using this institution the reason being that even though it does publish music magazines i do not think that it publishes the right magazines to be able to add my Urban music magazine to the list of magazine it produces. Also they mainly specialises in computer magazine's which is a completely different end of the chart to what my publication is. However they do produce some kinds of music magazines but they are rock and different kinds of genre magazine's that are different to mine. Which is why i cam to the conclusion that it would be inappropriate to use these as my music institution.

The institution that I decided i would use to publish my product is Bauer Media. Bauer Media started in 1875. They have published many successful  products from Kerrang and Q which are both well known music magazines. To Heat , Closer and Grazia which are also well known and popular women's magazines. Kerrang i UK's best selling weekly magazine selling 43,253. Along side with Q which is the UK's best selling monthly magazine selling 100,172. From these circulation figures along i can see that my magazine would benefit from being published with Bauer. A|so the other things that Bauer produced help to bring in my target audience. To concluded from looking at all of the other institution's i believe that this would be the best for my product to get the full reconsignment that it would need.

How does your media product represent particular social groups?

The stereotypical social group for an Urban music
magazine is a black young male . The model that is on the front of my magazine is a young mixed race male . In the picture he is smiling makes him come across as more approachable and well mannered . However as he fits in to the typical male that you would expect to be on the front cover of a Urban music magazine , some part of him appears and comes across as unapproachable. Also the clothing that he is wearing makes him become less approachable in the eyes of the media . As he is wearing dark colour's and his jacket that he is wearing is a hoddie. The connotations that could be said about him is that he is a typical black boy that may be involved in some kind of crime or bad behaviour. Also the name of my artist is very unusual and a name that you wouldn't really hear people use. This shows that the social groups that would be reading this article about this artist are unique and unusual and like these kind of things.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music magazine was a Urban music magazine , in most Urban and Hip-Hop magazine's they use bold font's and bright colours. In order to keep this convention the same I decided to use bold fonts and colours like red and black that stand out to people that would be looking at the magazine. I did this in order that people that normally read these genre of magazines would notice that my magazine is of the same genre.

I have used the same two colours throughout my front cover and my contents page and kept all the fonts the same. The two colours that I have stuck too are red and black. On my double page spread I am going to add a different lighter colour so that I challenges the normal conventions of having the same colours all the way through which is what you would normally see in a Urban music magazine . The reason that I am going to do this is so that I can make my magazine unique and although it will look like a typical Urban music magazine it will have its only little twist to it .
On most magazine's there is a selling line 'UK's best selling urban music magazine' in a way i have chosen to develop this by not writing a selling line but instead a tag line which say 'the base to your urban music'. As the magazine is called Base it ties in well and i feel that it fits it perfectly . Also this may draw more people in to read the magazine.

Font's.

When coming to this choose of picking different font's , it was a hard thing to choose as the fonts that i chose had to be correct of my magazine. They also had to be the same kind of fonts that feature in other urban music magazines. I went through different processes to chose the fonts for my magazine.I feel the fonts that i  have chosen suitable ones for my magazine and for the genre that i have chosen.

This is the font that i have chosen to use for my front cover. It is a bold font and stands out if someone was to be looking on a shelf of magazines i feel this would be one of the magazines that would stand out.

Contents page analysis

This is my contents page on it there is a title which says contents page. There is also 3 other sub-titles which break the contents of the magazine down into 3 different categories. There is also a picture of the artist that features in the double page spread of the magazine. When I first did the contents page my aim was to keep it nice and simple and stick to the black and red and while colour scheme that I wanted to go for .

Front page analyis

This is a screen shot of my front cover . On it is a header which has the title of my magazine in it . It also has cover line's on it which are about thing's that are going to feature inside the magazine. It has the price of the magazine in the right had top corner . The bar code is in the bottom left hand corner . The title of the magazine is in the top corner on the left hand side because this would be the corner grabber. The part that people will see when the magazine is on the shelf , so if they see the title and the tag line that goes with the slogan it may draw them in to buying the magazine more. At first i thought that this image would be great for the front cover as it may not be the typical person that you would think would buy this kind of music magazine but it would draw other people that don't buy this magazine all the time to buy it . Then i realised that it would of been much better if i had of used a different picture as the picture that is on the front cover at the moment does not tell people that it is a music magazine . So if people was just too look at the picture and not the title and tag line , this could be a magazine about anything.

clipping paths

To make this clipping path i made the clipping path in photoshop using the tool that looks like a pen. Then once you have made the clipping path save it as a PSD. Then you have to place the image in in design . Then go to object -clipping path - options . This allows you to import the clipping path from photoshop to in design. Then you need to draw a text box . Change text wrap-wrap around bounding box. You can then change the distance between the text and the image.